Organo Gold was founded by Bernardo Chua in 2008. He had a vision for the company to market a line of healthful bioactive coffee beverages. All of the products that he produces contain ganoderma lucidum, ingredient that comes from the lingzhi mushroom. It is believed to have benefits that promote good health when consumed. The company has expanded to include other beverages such as teas and lemonade.
Bernardo promotes and sells the Organo Gold family of products through a multi-level marketing network. The network consists of distributors who can receive the products on a wholesale basis, and they then sell the products at retail price to their customers. The company has been offering this business opportunity since its inception. The distributors have the opportunity to be in business for themselves and to grow their own business at their own pace.
Organo Gold provides online training to its distributors. Bernardo Chua created the Organo Gold University to help his distributors increase their sales, learn about new products, learn helpful tips on marketing the products, and more. Distributors can sign up and sign in to the Organo Gold University website. It also teaches distributors how to increase their level of sales by signing up new distributors to their network thereby creating the opportunity of multi levels of revenue. Mr. Chua is an experienced trainer and leader of multi-level marketing companies.
The Organo Gold brand has a large following of loyal customers, and most of them give the products high reviews. According to amazon.com, 79% of review writers gave the products 5 stars and 12% rated them 4 star. There are 1186 positive reviews posted on Amazon. A reviewer found that the 30 pack of sachets is a particularly economical purchase, and she like the “aromatic, earthy and pungent” taste of the coffee.