Despite her struggles, Whitney Wolfe has emerged as one of the most successful women of her era. Making Forbes recent 30 under 30 list, Ms. Wolfe is looking past the fame to a more important underlying issue, practicing what you preach. “Misogyny,” according to Whitney, “is at the root of the majority of problems women face around the world.” At some point, we must fight for something more than financial gain, for principles that resonate with us at our deepest core. Now, Bumble is in a position to make some changes which will help raise awareness about some of these issues that resonate so deeply with most women.
The Idea Behind Bumble
Bumble is all about women’s empowerment, tearing down the societal norms of how traditional relationships are formed. Traditionally, men have always played the role of the initiator when pursuing women on a relationship level. Bumble changes this by granting women the first move, meaning it’s completely up to the woman as to whether or not she wants to communicate. Most people don’t realize the inequality and economic disparity that exists between women and men throughout the world. Whitney Wolfe has made it her life’s mission to not only raise awareness globally about this problem but do something about it. In a letter from Bumbles founder and CEO Whitney Wolfe issued on February 16th of 2018, she mentioned the problem she wanted to solve by creating Bumble. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App
The Gender Inequality Problem Solved
For all the advances women have been making in the workforce, their progress in the area of relationships is somewhat lacking. Bumble was originally created in order to rectify this problem by empowering women with the capability of making the first move in a potential relationship. Four years later Bumble now boasts over 500 million first moves and is slowly growing into a platform where women can discuss gender inequality issues and join social movements like #MeToo #TimesUp to share experiences and collaborate on common political issues. Tinder and Bumble Are Seriously at War
Ultimately, Whitney Wolfe is accepting her life’s true calling, a meaning much deeper than app development; gender equality. Queen Bee Whitney Wolfe Shows Us Around Bumble’s New Headquarters in Austin, Texas
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