Posts in Category: SEM specialists

Complaints and How White Shark Media Deals with Them

White Shark Media is a company that performs a variety of tasks for those clients who seek out its services. Logo and website design work is available as are SEO evaluations. The main duty of White Shark Media is to provide AdWords management.

A full-service management program is instituted to maximize the success potential of a client. AdWords campaigns are a bit more complicated than some realize. Expertise and experience play a huge role in making sure the sales and conversions occur and do so within an acceptable budget framework.

White Shark Media is far from perfect and the company did make some mistakes in the past. One complaint levied about the company was clients lost touch with the status of their AdWords campaign. White Shark Media’s management knows keeping clients constantly in communication with sales reps is absolutely critical for pleasing customers.

Monthly meetings and an improved telephone system were instituted to make sure customers never lose touch with representative and, in turn, never lose touch with the status of their campaign. This does show that White Shark Media is sincerely interested in pleasing customers. The free AdWords campaign helps with establishing the free evaluation from the beginning.

The company has also done a little bit of personnel restructuring to meet the demands of clients. Previously, search engine marketing specialists worked in a more solitary manner. To improve the ability of the SEM specialists to do good for clients, SEM specialists now work in teams. They also answer to a direct supervisor, which further enhances the ability to streamline operations and remain accountable to clients.

Even picking up the phone and calling the office has been improved. Clients no longer are limited to calling the main office number. Learn more: and

SEM specialists have their own extensions and customers are free to call those extensions to get updates on their account. (Scheduled monthly online meetings help with this cause as well) Customers may even stay in touch with the original sales reps if they so wish.

The company published an extensive blog article on the issue of addressing customer complaints. The blog does reveal how committed this company is to its clients.