L’Oreal Paris invited the public on September 30 to showcase their second annual fashion and beauty event joined by some of the famous fashion and beauty celebrities. The show presented an opportunity for the firm to highlight its current fashion and beauty commitment and the modern looks to get adopted. The event attended by all the company’s team and the executive team including Nicolas Krafft vowed to present something new and unique.
The O’Oreal Paris Show
The event, dominated by a diverse number of women, took place on the sidelines of about 60 meters of river Seine in the capital of France. Some of the big names on stage include Eva Longoria and Louise Bourgoin who graced the occasion in showing women’s beauty, diversity, and creativity in the industry today. Similarly, other celebrities outside fashion also attended the event including actor Nikolaj Coster-Waldau and L’Oreal ambassador Marie Bochet.
Modern Beauty and Fashion Presentations
The event offered the world chances in presenting the latest fashion of the future and the beauty products that are soon to reach everyone worldwide. L’Oreal makeup and hair artists developed more advanced products with an effort of introducing new items in the cosmetic, beauty and women’s wear industry. The company also showcased the latest jewelry collections with their thirteen partner brands including Chopard, another fashion partner.
With an effort of advertising its beauty products and fashion designs, the executive officials of L’Oreal including Vice President Nicolas Krafft broadcasted the event to over thirty countries worldwide. It also mounted giant screens at the banks of Seine for tourists and passers-by to have a glance of the function for free.
About Nicolas Krafft
Nicolas Krafft is the vice president of L’Oreal Paris Global and has worked for the company since 2002. He studied Business Management at the University of St. Gallen between 1990 and 1995. He later pursued Corporate General Management Program in the year 2006. Nicolas Krafft began his career at L’Oreal as a Marketing Director Kerastase in December 2002 and then to Marketing Director Asia in 2004, General Manager between January 2009 and October 2011 and as Deputy General Manager Eastern Europe between June 2011 and December 2013 before taking as Vice President in 2014.