Posts in Category: Consumer Testing

Benefits of Using Unique Cleansers like Wen by Chaz

The hair care industry is an industry that racks in close to 87 billion dollars each year and it is easy to see the reason why. The health and quality of hair is taken extremely seriously in nearly every part of the world. In some cultures, hair quality is even seen a symbol of wealth and prosperity. Because of the significance placed on hair care, it is important for consumers of hair care products to choose products that are truly beneficial to the stimulation and growth of hair. A large portion of consumers are deceived by products they see on twitter or those that claim to help to restore hair growth and health but are really filled with harmful ingredients.

A recent review conducted by Allure.com of a beneficial hair care system, WEN, showed the effects of using a quality hair product even if it is only used for a short amount of time. The author of the review sampled the hair line for a week and found that it helped to nourish and condition her hair. In fact, the results of the trial period showed that the consumer’s hair was softer, thicker, and smoother than it was before she chose to try the shampoo and conditioning set.

The results that this particular consumer experienced are normal of the Wen by Chaz hair care line. The results were reached because this product is unique with regards to its ingredient list. The Wen by Chaz cleansing system, for example, includes a special humectant that is added during the development of the product. A humectant is actually a molecule that draws water into the hair from the air around it. By adding this ingredient to a cleanser, the developers ensure that hair that is cleansed with Wen by Chaz shampoo is actually moisturized from the inside out. The end result is soft, manageable hair.

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