Posts in Category: Beauty Expert

Under Nicolas Krafft, L’Oréal ‘s Global Marketing Strategy is Inclusivity

Nicolas Krafft has worked for L’Oréal and L’Oréal owned brands since 1996, both stateside and internationally. The former Vice President of Global Business Development, Krafft is currently International General Manager for their Brand Pulp Riot brand.

With his experience reaching from Asia to Eastern Europe, Nicolas Krafft knows something about the global market and diversity. L’Oréal’s sales growth and product development both increased, strengthening the brand in these diverse markets under Krafft. This diversity in experience has increased the appeal of L’Oréal on a global scale and inclusivity is the new strategy for the brand.

In their second annual beauty and fashion show in 2018, L’Oréal Paris featured a diverse group of models and styles on a runway built over the river Seine in Paris. Fashion and beauty’s top names, as well as some familiar faces from movies and television, attended the event.

Adding to the inclusivity of the event’s theme, the show was open to the public and projected onto screens along the banks of the river for passers-by to view for free. The show was also broadcast in 30 different countries around the world. The models in the show reflected the company’s mission to bring beauty to women of all types as well. The runway included their new brand ambassador, Paralympics ski champion, Marie Bochet alongside celebrities such as Eva Longoria and Elle Fanning.

L’Oréal’s collaboration with nationally known fashion brands such as Balmain and Miu Miu enhanced the diversity of the looks on the runway, creating a wide-ranging visual appeal.

The L’Oréal brand is fulfilling its mission to bring beauty to everyone with its range of products from its classic makeup looks to the bold offerings of the Pulp Riot hair color line. With this diversity of products and their marketing strategy under Nicolas Krafft, L’Oréal is able to reach, and appeal to, a global audience of women from all backgrounds.

Good Genes by Sunday Riley Takes Off

Sunday Riley had re-issued a well loved product with new packaging. Don’t worry though; the product hasn’t changed, so you will still get the same great results. The Good Genes All-In-One Lactic Acid Treatment still delivers skin that becomes a dewy, radiant and smoother.

The Good Genes’ Packaging

What’s different about the Good Genes packaging? It’s special edition Marvel-inspired packaging. On the box is a photo of the actress, Brie Larson who plays Captain Marvel on sci-fi movie with that title scheduled to be released next month.

Smooth Skin Formula

The packaging is eye-catching, but the most important reason to buy Good Genes is the formula. The secret to Sunday Riley’s Good Genes formula is its no-scrub removal of dead skin. The Good Genes product has an infusion of lactic acid, which dissolves dead skin cells leaving your face looking smoother and more radiant. For many this is their preferred facial scrub because it is far less abrasive.

The Beneficial Ingredients in Good Genes

  • Lactic Acid to remove dead skin
  • Licorice to brighten and even out the skin’s appearance
  • Lemongrass to boost the effect of the licorice
  • Blue Agave has microbial properties
  • Prickly Pear has essential fatty acids that restore the skin’s elasticity
  • Lady’s Slipper Orchid acts as an anti-oxidant
  • Cactus moisturizes and softens skin promoting an even skin tone
  • Aloe Barbadensis Leaf Extract moisturizes the skin
  • Meadowfoam Seed Oil is a binder that helps keep skin moist keeping it from drying out
  • Arnica Montana Flower Extract reduces flaking and restore suppleness
  • Plus Other Man-made additives

Good Genes is loaded with anti-aging ingredients that control the appearance of hyperpigmentation, wrinkles and fine lines. The two heroes, Captain Marvel and Good Genes are finally appearing together in Sunday Riley’s winning formula’s packaging. By combining forces, they both should rise even faster in the public eye.