Richard Liu Qiangdong – Pushing JD’s Success to New Heights in the E-Commerce World

When it comes to the e-commerce sector, there is one company that you cannot miss, and that is none other than JD. The company was founded in the year 1998 as a physical retail store in Beijing, which later diversified into an e-commerce firm. Richard Liu Qiangdong helped the company become a huge success through the many innovative marketing and business strategies he helped implement. The fact that Richard Liu Qiangdong helped JD become a massive success in the e-commerce sector at the time when giants like Alibaba and others already dominated it is commendable, to say the least. Richard Liu Qiangdong is a good observer and picks up market trends quickly. It is what has helped him develop strategies that have helped his company glide through the challenges swiftly.

Richard Liu Qiangdong studied sociology from the People’s University of China and then also did Masters in Business Administration from the famous China Europe International Business School. He studied business as he wanted to improve business skills and become qualified for high paying jobs. However, the first job he took up after completing his studies was at Japan Life, where he used his computer skills to be promoted to the post of Directors of Computers eventually. However, Richard Liu Qiangdong always knew that he wanted to become an entrepreneur and after gathering a little capital from his job, he started a retail outlet selling magneto-optical products. The physical retail business gained considerable momentum and achieved much success, but it was short-lived as, during the SARS epidemic in China, the business was forced to shut down.

It is during this period that Richard Liu Qiangdong switched his retail operations to e-commerce. Even though it faced a few hiccups initially, it was welcomed warmly by the customers, and the company went on to become a huge success. Today, JD is the second largest e-commerce company in China, and it continues to grow at a rapid pace. It is also listed in NASDAQ and Chinese Stock Exchange. Richard Liu has many plans to improve the company’s revenue, performance, and efficiency.

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