Dr. Carlos Alberto de Oliveira Andrade Transformed the Brazilian Automobile Industry

Dr. Carlos Alberto de Oliveira Andrade is the founder and owner CAOA, the largest car distributor and manufacturing conglomerate in Brazil. He is also the Chairman of the Board of Directors for the company. CAOA is present in every region in Brazil. The company owns Ford, Hyundai and Subaru dealerships and is the sole importer of Hyundai and Subaru vehicles in Brazil. Since the company’s creation in 1979 it has sold over a million vehicles.

In 2012, Carlos Alberto de Oliveira Andrade spoke with journalist Boris Feldman about his dream of building an entirely Brazilian car. At the time his factory manufactured the HR and HD80 Hyundai trucks as well as an older model of the Tuscon car. He was in the process of designing the Tuscon model car. He told Feldman that he had an Italian company design the body for the car, and had Fiat create the engine. He said that he was emulating Korean manufacturers who copied the Japanese before going on to design their own car.

Today Dr. Carlos Alberto de Oliveira Andrade has accomplished his goal and is manufacturing his car models along with Hyundai car models in Jacareí and Anápolis. His factory produces the Tuscan, the iX35, and the New Tuscan SUVs along with the HR and HD80 trucks. He also took over the Chinese company Chery’s operations in Brazil. He used the CAOA Group’s credibility to restore consumer trust in the brand.

Carlos Alberto de Oliveira Andrade is the first businessman to successfully set up a major national car factory in Brazil. Other companies that had tried before such as Eike Batista, Puma and Mario Araripe were all inevitably unsuccessful. Boris Feldman says that Carlos Alberto de Oliveira Andrade’s experience with dealership networks, distribution, marketing and spare-part sales is what set him apart from his competitors and allowed him to transform the Brazilian auto industry.

Find out more about Carlos Alberto : https://www.terra.com.br/noticias/dino/carlos-alberto-de-oliveira-andrade-e-eleito-o-executivo-do-ano,d4e10a06f715d1685c69ac1f79fd2570xqpt3hfd.html

 

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