Lori Senecal: Innovative Leadership for Global Brands

Lori Senecal is considered among those who have immensely contributed to the positive changes in future ways of doing business. The holder of a degree in Sales and Marketing has over the years gained experience and knowledge in leading global entities. In particular, she is well-versed in data analytics.

Lori’s success story is characterized with many instances where she has turned around companies to profit-making and relevant organizations. Among the things that have led to her popularity is the ability to inspire people to bring out their best towards achieving a company’s goals.

The current Global CEO at Crispin Porter & Bogusky believes that the success of her older siblings motivated her to pursue her dreams and achieve higher goals enthusiastically. Lori launched TAG Ideation, an innovative young-adult marketing unit in 2003. The unit was part of McCann Worldgroup Inc. Her role in developing the division led to her appointment to serve as a Co-Managing Director of TAG- New York. Lori’s performance led to her promotion as Accountant Management Director and the Executive Vice President. Lori Senecal has worked with renowned global entities and brands such as Nestle, Xbox, Weight Watcher’s, and Staples among others.

Lori worked for DDB Worldwide Communications Group Inc. as the Chief Marketing Officer for about three years before being promoted to head of the Sales and Marketing division. She has held prominent positions at various companies including Kirshenbaum Bond and Partners, Coca-Cola, MDC partner, kbs+, and Advertising Council, Inc. In most of these organizations, Lori has served in the capacities of Chief Executive Officer, Global Chairman, or Director. She is credited with bringing on board models and strategic visioning that promoted growth. She has been honored at different scales including being a regular in the “AdWeek’s Power 100 List”, “Agency Executives to Watch” in 2016 and “Most Creative People in Business in 2017”. As an expert in advertising and digital strategy, Lori believes that companies can reach more people if they optimized their advertising plans to integrate mobile use. It is because most people access their social media accounts via mobile phones. You can follow her on twitter

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