Luiz Carlos Trabuco Cappi Clinches Entrepreneur Of The Year 2015 In Finance
Luiz Carlos Trabuco Cappi took over Bradesco when the bank had been defeated, in terms of popularity, by its major rival in the market. Itau Unibanco had gained the lead in the banking sector relegating Bradesco to a subordinate position. Upon taking over the reins, Luiz resisted pressure to prioritize his bank’s run for the top position in the industry and instead concentrate on client satisfaction. In August, Luiz Carlos Trabuco made a bold move when he bought HSBC’s Brazilian branch.
Acquisition of HSBC
Lazaro Brandao, the chairman of Bradesco board, approved the new president’s plan to acquire HSBC for $ 5.2 billion. The bold move meant that Bradesco was catapulted back to contention for the position of leadership in the banking sector.
The president said that the successful acquisition of HBSC enabled Bradesco to thrust ahead into leadership, a fete that would have taken not less than six years to achieve in an organic growth pattern. The purchase is however yet to get the green light from regulatory agencies in Brazil, which is expected in the first quarter of next year. It is this shrewd maneuver that earned Luiz Carlos Trabuco Cappi the ‘Entrepreneur of the Year in Finance Award‘ by Money. Now Bradesco rivals Itau Unibanco as far as assets, granted loans and deposits is concern.
Read more on Bloomberg.com
Luiz Carlos Trabuco Cappi
Bradesco President, Luiz Carlos Trabuco Cappi, is an alumnus of University of Sao Paulo where he graduated from the Philosophy faculty. His work at the bank started in 1969. He rose through the ranks working hard and delivering on assignments and duties. The position he now enjoys was arrived at owing to his management at Bradesco Seguros, where he worked for seven years from 2003.
Some say that Luiz Carlos Trabuco Cappi does not meet a banker’s profile since he is a man who is soft spoken with a broad smile and good humor. He is married and a proud father of three children. Apart from his first degree, he has a postgraduate education from Sao Paulo’s ‘School of Sociology and Politics’.
Upon his ascension to the position of president, Luiz Carlos Trabuco Cappi created ‘a corporate university’ where he started seeking cadres and meeting executives from other banks. Later, the bank set up rituals for picking the best from those who were rising in position in the bank. The promoted staffers would gather in the bank’s Noble Hall and Trabuco would require each to have something to share with the rest when called upon. The staffers would articulate an action plan or a strategic move. This move Trabuco insisted helped in determining and getting market professionals who would compete and help grow the bank and industry by extension. Rento Ejnisman, executive director Bradesco BBI, is an example who benefited from this ritual. He served at Bank of America and BankBoston.
Luiz Carlos Trabuco Cappi is an early bird, he arrives at 7 am in the morning and works till 6 pm on work days. His work extends to business dinners and other functions. Owing to his work ethic and delivery, he was earlier in the year considered for the position of ‘Ministry of Finance’. Luiz however declined the position which was not a surprise to his colleagues who believe he ‘was born to work at Bradesco’. Many have indicated that he may be in line to succeed Lazaro Brandao.
In the early 80s, when he was responsible for marketing at Bradesco, he customized the bank’s publicity and opened its doors to media, the third estate. His role at ‘the group insurer’ played a major role in his rise to the presidency.