Chris Burch is fascinated by fashion and technology.
Since their inception, the technology field and the fashion field have undergone many transformations. Both of these industries have advanced, side by side. In the 1970’s, the invention of a somewhat large electronic music device commonly referred to as a “boom box,” permitted consumers to have a means of making their music portable and allowed them to exhibit their musical interest, while outside of their homes. As time progressed into the next decade, the invention was featured in a number of broadcast television and films as a means of mass marketing. During the 1990’s, the device had become small enough to clip onto the consumer’s waistline. Within only a decade after that, the device had become so small that it would fit inside a closed hand. Many consider this size decrease and portability increase of the device to be due to fashion’s influence.
In today’s world, consumers can discover fashion being married to technology in many forms. Some designers have created protective clothing, such as an integrated airbag system that is worn around the neck. The airbag can be deployed for a bicyclist, should they encounter a fall, protecting their neck from injury. This fashionable invention is looked upon as being better than wearing a protective helmet, because a helmet reduces visibility by comparison to a garment worn around the neck. Another fascinating and fashionable example of combining technology with clothing is the invention of a set of gloves that are used by firefighters. These gloves permit firefighters to communicate with one another quickly and seamlessly by using hand gestures to relay prerecorded communications, such as telling one another to leave the area or that a situation is safe.
Such inventions are the forte of CEO and founder of Burch Creative Capital, Chris Burch. He is noted for being an investor in a number of business ventures, covering an assortment of industries. He is also the co-founder of Tory Burch, a lavish brand of fashion. Mr. Burch is known as a “power brander,” and he applies his deep understanding of sales and marketing to ventures that cover a wide assortment of clothing, technology, retail consumer items and finance services.
His business accomplishments started in the late 1970’s as a student attending Ithaca University. He established the company Eagle’s Eye apparel with only a $2,000 investment, which quickly grew to a $165 million value.
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