The Fashionable Community of Fabletics: Don Ressler’s New Idea
Don Ressler and Fabletics has shown that fashion and fitness is not just about looks. It is also about community. This is one of the reasons that he has made sure that the customers sign up for a membership first before they buy products. He also encourages them to meet together and share their experiences. One thing that they could do is upload images of their outfits that they have put together from Fabletics clothes on Yahoo. These pictures show the creativity that people put into the outfits of athleisure items. They also bring each other encouragement as they explore their own styles.
Don Ressler also interacts with the community. Among the things his company does is present people with special promotions and discounts that they can use in order to maximize the savings. He also makes sure that he knows about his customers so that he can send items that they like. When customers get the idea that they are being listened to, then they will give more of their trust to the company. Also, the community will also know about the care that the company is showing its customers on internetretailer.com. This raises the company to a higher level of respect in the eyes of the customer.
Don Ressler has set up the community of Fabletics so that the customers will not be just people going in and out of the store, but they will also be a family. This is one of the reasons that Fabletics is so successful in a growing number of ways. Don is also looking to repeat this success with each store he opens up at a new location at https://www.crunchbase.com/person/don-ressler/timeline#/timeline/index. He wants to make sure that the store becomes a part of each community that it has been set in. For one thing, customers will be able to connect with the retailer and bring forth some suggestions on what they can bring to the customers.