Fabletics Continues To Rise At The Expense Of Amazon
Throughout the current Internet sales boom the Amazon brand has been almost untouchable as the leading Online retailer; however, the arrival of the active wear manufacturer Fabletics on the Online retail scene has changed the game for consumers and retailers alike who are looking to follow their impressive reverse showrooming sales techniques. Fabletics has grown its impressive brand based on an Online membership model that charges customers a set price each month to purchase a new workout outfit that is designed and manufactured to be of a higher quality than those typically found in large stores; the model allows members to skip a month when required and make their own choices based on recommendations made based on surveys completed when they join the retailer’s Website.
Showrooming has been a part of the retail industry since the inception of Online sales and is defined as consumers heading to physical locations before returning home and buying similar products Online for a cheaper price. Fabletics is reversing this trend with its latest bold move in the retail market of opening new physical stores where customers can browse and try on the brand’s range of clothing before choosing to purchase these clothes at the physical location or via the Fabletics Online presence. The Fabletics brand has stated it does not care where their customers choose to buy their products and has seen a major level of brand loyalty emerge as between 30 and 50 percent of consumers passing through the doors of physical locations are already Website members.
Over the course of its life the Fabletics brand has managed to make a major step forward in its quest to be seen as an aspirational brand alongside companies like Apple through its links to the actress and Fabletics investor Kate Hudson. The company hopes to build a following of women who aspire to reach a similar lifestyle to that seen in the marketing and social media presence of Hudson, who is now often seen wearing choices from the Fabletics range.
The Fabletics brand is reaching new heights of success as the brand has been a major success in terms of the positive reviews that have been garnered across the Internet written by members of the company’s Website. The chance to have workout outfits chosen by a curator is one of the aspects of the Fabletics Website that seems to be loved by a wide range of consumers who enjoy detailing their workout practices in surveys completed by members when they join the brand and throughout their time as member’s to make sure they are getting the clothes they love. Fabletics brand reviews also explain the cost and range offered of these high quality workout clothes have made them a must have for all.