Kate Hudson And Fabletics Prove They Know How To Make Fashionable Active Wear
Actress Kate Hudson is certainly no fool when it comes to style, and she knows that active wear like leggings have pushed denim out of the top selling arena. The work-out gear company she co-founded, Fabletics exploded onto the e-commerce scene in 2013 and has never looked back.
Fabletics sells brightly colored and patterned yoga pants, tees, tanks, leggings, bra crop tops, swimsuits and even sexy, comfy dresses. The concept features a subscription membership with personalized boutiques. The idea is working nicely, because Fabletics already has more than one million VIP members located around the world.
Fabletics has two other co-founders who happen to be labeled branding geniuses. They are business partners Adam Goldenberg and Don Ressler who are thrilled with the success of their active wear retailer. Things are proceeding “just fab-u-lously” online, that the trio are planning to open up to 100 brick and mortar retail Fabletics stores within the next five years. Fabletics is covering all the fashion bases, so to speak.
Fabletics’ motto or philosophy is “Live your passion,” something Kate Hudson strongly believes. She is loved by many as a Hollywood star, but she is also admired as a busy mom of two young boys, living a “regular” lifestyle like most of us. She relies on stylish, comfortable clothing that can take her from dawn into night. Fabletics appeals to that fit lifestyle and makes on-trend active wear that is affordable, functional, flattering and with Kate Hudson’s stamp of approval.
The key to Fabletics’ success might also lie in how it is made. The so-called middle man is removed from the picture. Instead, every design of the label is produced in-house at the company’s L.A. headquarters. That means they can roll out many new looks each month and pass the value on to their customers.
To attract new subscribers, Fabletics offers the first active wear outfit for just $25 with free shipping. As a VIP member, shoppers will save up to 50% off regular pricing and earn points towards free loyalty items.
A VIP does not have to shop each month; that choice is always up to them. To avoid being charged every month, the VIP only has to click on the “Skip the Month” button in their boutique. If they don’t take action, then their credit card will be charged $49.95 on the 6th until they cancel.